Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

Social Media: How to Tackle the Elephant

Published March 5th, 2012 in Marketing, Our Blog | Comments Off on Social Media: How to Tackle the Elephant

Social media is a huge buzz word these days. There are social media experts everywhere and for the most part, they are self proclaimed. Last time I checked some universities were just beginning to offer actual degrees in social media and web development. It’s unlikely that they’ve
graduated enough people in the programs to account for the plethora of social media experts who are out there in business. Here’s an important tip for you to remember.  Make sure you’re comfortable with where you’re receiving your social media advice. Someone who spends all day on Facebook isn’t necessarily going to know what social media will work best for your business. Be certain they really know their stuff before you take their advice on how to market your business.
A few things to keep in mind:

First, recognize your audience. If you’re selling cooking supplies, then Pinterest would be a hot place for you to share recipes, tips and ideas via a visual medium. If your audience is more business minded, you’ll want to look at LinkedIn. Figure out who your clients are, where they hang out and then that’s where you want to focus your efforts.

Next, you’ll want to see how you can integrate social media platforms. Most everything these days links and connects to other platforms. Facebook will automatically post to Twitter and vice versa. Programs like Tweetdeck and Hootsuite give you the opportunity to post at multiple locations like LinkedIn, Facebook and Twitter.  Tumblr will automatically update your Facebook status for you and many blogging sites have plugins that will cross post to both Twitter and Facebook.  Decide where your audience spends most of their time and that’s where you need to focus your energy. If your audience mostly hangs out at LinkedIn, then that’s where you should focus the
core of your time. Once you’ve decided where you like to spend most of your time, see if you can leverage that time into other areas by linking those accounts.

Don’t be a spammer! That’s a big one. When you’re considering your social media plans, remember the social part of the equation. Social media is all about the connections and the interactions. It doesn’t matter if you have five thousand Facebook followers if none of them is responding to you or reaching out to connect with you about your product. Make your updates engaging, thought provoking and interesting to your audience. Do your best to start or create a dialogue with your customers. It’s the best way to figure out what they need or how you can help them. Don’t just throw your company information out there and not listen to what they have to say. It’s about INTERaction – not just action.

Using social media doesn’t have to be frightening. For some, it’s the most entertaining and fun part of their business marketing. Get out there and enjoy it!

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