Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

How to Create a Successful Newsletter

Recently I was approached by CWAHM (www.cwham.com) to put together an article on effective newsletters. Newsletters are a key component of many marketing campaigns and though in recent years they’ve evolved from paper format to electronic, the basic tenets remain the same. With an effective newsletter you can increase your client list and establish yourself […]
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Don’t make resolutions. Set goals!

As happens every year, people around the world are making (and unfortunately already) breaking their resolutions for 2009. Most of the time, we find that as we do this, we’re hard pressed to keep up with drastic lifestyle changes or new fresh decisions on how to manage our businesses. Marketing is no exception.

In […]
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Don’t yell at your customers.

I know that title might make immediate sense to most of you reading this, but many times people are yelling at their clients without realizing that they are.

I went into a restaurant for the first time recently and when I sat down to eat, I was immediately bombarded by orders. Not by a server […]
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Create a place for fans to gather.

This morning it was announced that two powerhoues of television entertainment, Marshall Herskovitz and Edward Zwick (“30Something” and “My So Called Life”) are creating a web only entertainment program.  You can read about it here. This isn’t anything new really. Companies have been doing it for years already. Fireside Entertainment, a company I work with, […]
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Do you need a professional web designer?

Not too long ago, Business Week came out with an article on their website titled “No Geeks Required”. It stated that with today’s templates and how to books, anyone can build a website for their business and save money by avoiding pricey web design firms.

As a business owner and a marketing professional, I’d have to strongly […]
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Think Outside the Box

If you’ve spent any time at my company website, you’ll see that my company tagline (logo, slogan, branding, identity) is “There Is No Box”. I don’t believe that there is some box that we need to fit all of our ideas into or toss them aside. I don’t think that everyone needs to be the same […]
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