Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

Branding Vs. Marketing – What’s the Difference?

I’ve got a confession to make. I watch Celebrity Apprentice and I love it. It’s one of the few ‘reality’ television shows that I watch at all and the only reason that I do is because most of the challenges in recent years have involved marketing. I love watching people try to navigate through the […]
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Marketing: How to make the Wise Choices

We’ve been talking lately about burned out clients, so I thought maybe I should devote a blog entry completely to the topic. There are a lot of them out there and it can be disheartening. We know that marketing is a tough business. It’s hard to know who you can trust and who you can’t. […]
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Bigger: Is it always better?

I understand bigger is better and I get that usually when you pay a larger amount, the item you purchase is going to be of a higher quality, but this isn’t always the case when considering service based companies.

Good Reputation or Name Dropping?

If someone begins dropping names of their former clients, the best thing you can do is ask for a reference from those clients. Don’t be dazzled by the celebrity. Follow up and be sure that they actually did a good job for those clients before you write your check.

“Give me your tired, your poor, Your huddled masses yearning to breathe free”

Just because someone spends a vast amount of time on Facebook or Twitter does not mean that they are a social media expert. They need to understand your message inside and out and be able to effectively communicate that relationship to your audience. At the same time, they need to build a relationship between your company and that audience in a professional manner. Make sure that whoever you hire to carry your company message knows more than just Twitter and Facebook. Effective social media requires effective marketing and communication. Period.

Twitter – “I just don’t get the point…”

“I just don’t get the point.”

That’s the biggest comment that I hear when I discuss Twitter with people. I’ve gotten into the whole microblogging definition and then the necessary explanation about social media and the benefits, but usually, none of these argument sway people in the least. They still don’t understand the point […]
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Ten Twitter Tips For Work-at-Home Moms by Jill Hart

We’re happy to have a blog written by a fantastic guest blogger, Jill Hart. You can find out more about Jill at her website, Christian Work At Home Moms.


Social Media is quickly growing into one of the most-used marketing tools for work-at-home moms. One of the largest social media websites,, can […]
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So you want to be a work at home mom???

Home-based businesses are estimated to be a $427 billion-a-year industry. In recent studies it was found that as many as 105 million people in North America alone were working at home. Considering this information, it is obvious that home-based businesses can be successful and authors Jill Hart and Diana Ennen will help you […]
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E-newsletters – still relevant?

I have consistently encouraged all of my clients to have a newsletter sign up, but recently, with the advent of social media/marketing, I have had a lot of people ask me about whether a newsletter or ‘e-blasts’ are still necessary.


A newsletter sign up, even if you don’t use it, gives you […]
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Lessons learned from the Celebrity Apprentice

Is anyone watching this show? I do. I watch it faithfully and I don’t miss an episode. Mainly it’s because no matter what the task is, marketing is always forefront in the competition. You need to have a really good handle on marketing to be able to succeed at this competition.

One thing struck me […]
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