As weâ€™ve been discussing, newsletters are an important and useful way to grow yourÂ audience and also to bring people a better understanding of your business.Â Theyâ€™re a great way to increase loyalty as well.
So now that youâ€™ve increasedÂ your mailing list and learned how to use the newsletter to grow yourÂ client list, how can you be sure that your newsletter will get readÂ and not end up in the virtual trash can? Here are a few things thatÂ youâ€™ll want to keep in mind as you build your newsletter and prepareÂ to send it.
Is your newsletter visuallyÂ balanced? On first glance is your layout evenly balanced with textÂ and graphics?Â This is a fine line to walk these days. People areÂ busy and they donâ€™t want to get bogged down in too much text and informationÂ but at the same time, theyâ€™ll quickly toss â€˜fluffâ€™.Â MakeÂ sure that the graphics highlight your content and donâ€™t pull attentionÂ away from your message but also that you donâ€™t overburden your readerÂ with too much text. Make sure you have solid content balanced with eyeÂ pleasing graphics.
Share your expertise! When you write your articles, think ofÂ ways that you can make yourself and your newsletter a more valuableÂ resource to your readers. Include content that they can apply to theirÂ business, workday or home life immediately. The more youâ€™re able toÂ accomplish this, the more youâ€™ll be able to position yourself in theirÂ lives as their â€˜go-toâ€™ expert. Your readers will come to rely onÂ you and trust your advice and opinions. This is invaluable when it comesÂ to marketing your products or services!
Timing is key. Have you ever heard the joke that you should never buy a car that wasÂ built on a Monday or a Friday? This is true of newsletters as well.Â Timing is critical when sending out your newsletter. On Monday mornings,Â what is the first thing that most people do when arriving at the office?Â Most likely, theyâ€™ll turn on their computer and begin to sort throughÂ their email. Those of us who do this also know that on Monday mornings,Â you have an entire weekendâ€™s spam emails to delete. In an effort toÂ â€˜clean outâ€™ their inboxes, most people will hit delete much moreÂ quickly while filtering through their spam emails than if they wereÂ to receive your email during the day. Friday, thereâ€™s a whole differentÂ aspect to consider. More often than not on Fridays people are more likelyÂ to take the afternoon off or be rushing through their projects so theyÂ can clear their desks for the weekend.
The easiest way to be sureÂ that youâ€™re hitting at an appropriate time is to make sure youâ€™reÂ sending on Tuesday, Wednesday or Thursday and time it to arrive duringÂ business hours in all the time zones that are relevant to your database.Â Â In the same way that people are more likely to hit delete on Mondays,Â theyâ€™ll also be more likely to delete first thing in the morning ifÂ itâ€™s arrived during the overnight hours.
This article was featured on www.CWAHM.com