Beyond The Buzz

We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.

– Ray Bradbury

The Dangers of Comparison Marketing

Are you concentrating on your own goals or working on someone else’s? 

One of the most common issues that I encounter when consulting in business or mentoring on a personal basis is comparison. It also happens to be one of the most detrimental things we can deal with in […]
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Facebook Official Page…Instead of a Website?

Recently I had a client mention to me that they had no interest in developing their own website for their company. The reasoning behind this was that they have a Facebook Official Page and that, in their mind, served their purpose. After all, it’s got their logo/branding on it, they interact daily with their customers, […]
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Facebook Newsflash: You’re Not the Customer

If you use Facebook, you’ve probably noticed that you’re often in a race with the site to make sure your privacy settings remain private. It seems like a constant battle to update, make sure you’ve got all the settings the way they  need to be… It can sort of feel like that moment when you’re […]
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Facebook Privacy – the Graph App and other things you need to know

This morning a friend posted a Facebook Privacy warning with the very dire words “I WILL HAVE TO DELTE” you in the post. Of course, this made me wonder what I would need to do now to maintain a friendship but more importantly, to maintain my own security on the popular social networking site.

Did you know Facebook has __________?

Facebook is an ever changing entity. It seems that just at the point most of us get comfortable with the changes they’ve made, they are at it again. I know that this is a frustration point for many people, myself included. So how can you keep up on what’s happening at Facebook and make sure […]
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Faux Marketing Firms

There are a lot of people out there who have started social media companies and branded themselves as marketing companies. The same also goes for web design and graphic firms. Because logos, websites and print materials are so integral to the foundation of marketing, they have claimed the title of ‘marketers’ or ‘professionals in marketing.’ […]
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Klout – is it for you?

You may have heard a lot of buzz lately about a new site that supposedly measures your influence and reach on the internet. It’s called
Klout. I first heard about it from a client and dissuaded them from signing up since they needed to do it via Facebook or Twitter. (I have issues with […]
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The Most Important Part of Your Day?

In summertime it can be more of a challenge to be a work at home mom. Though I homeschool my kids now, I remember how hugely different the dynamic was when I had three at school and suddenly had three at home all the time.

The best thing that I ever did was to sit […]
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Don’t Just Say It – DO IT!

One of the best things you can do for your business is perform your duties well and keep your clients happy. I know that sounds simplistic and it’s likely that you might disregard it, but give me a minute to explain.

Recently one of my clients started a new venture with another business. There were […]
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A Strategic Partnering Checklist

Last time I talked about the importance of strategic partnerships and how they can benefit your business.

When someone wants to make a business connection with you, it can be a very exciting time. I have had moments when I’ve been over the top excited that some business or person wanted to partner with me […]
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